Azuki - A Community-Built Brand for the Metaverse

14 Jan 2022
Previews

Hey there everyone! Welcome to another incredible Discovery of the Day! MarketSquare recently moved into its Open Beta, meaning you can now sign up for a profile and explore all the site has to offer. From Monday to Friday we bring you some of the best projects from across the cryptosphere. Whether it’s NFTs, the metaverse or Blockchain games, you’ll find it all right here on MarketSquare! Today we take a look at an NFT project building a brand for the metaverse. This is…Azuki!

A World of Brands

We live in a world populated with hundreds of thousands of brands—soft drink companies, clothing labels, sports shoes, cans of beans, and just about everything out there in the physical world is emblazoned with some kind of emblem or insignia. Some brands are so ubiquitous and all-encompassing that they are more or less a fixture in the lives of millions or even billions of human beings all over the world.

The most successful brands are powerful and go to great lengths to ensure that they remain relevant in the rapidly evolving postmodern world. It’s no surprise then that many well-known brands are dipping their toes into the waters of NFTs and the metaverse. Coca-Cola, Adidas and Burger King are just a few of the major companies that have or are currently getting into NFTs and the metaverse, and you can be sure that many more will follow as the impetus for companies to expand their offerings and cater to individuals and groups in virtual environments increases.

Coca-Cola’s first set of NFTs were auctioned for well over $500,000

Now if existing brands are getting into NFTs and the metaverse, maybe it’s time for the metaverse to develop its own definitive brand or set of brands. The difference here is that communities can participate in developing and supporting brands and even earn rewards for doing so. Sounds like a pretty cool idea, doesn’t it? Well then, you’re gonna want to check this out…

Building a Brand Together

Azuki is a brand for the metaverse built by, well, the community. It’s a collection of 10,000 avatars that will give you membership and access to The Garden, a special corner of the internet where art, community, and culture come together to make magic happen. In case you haven’t noticed, the lines between the physical and digital worlds are blurring, and the rules are being rewritten as we speak.

Azuki’s vision entails the creation of the largest decentralized brand for the metaverse that is built and owned by the community itself. In order to integrate into the metaverse, the project is exploring the prospect of taking their 2D avatars and converting them into 3D models that will allow holders to enjoy an immersive metaverse experience like no other. On top of all this, if you’re on Team Azuki, you’ll be dripped out on the metaverse with some sweet digital apparel and accessories 😎

‘We are the skaters of the internet’

Azuki’s first priority is their community. As such, they plan to mobilize the various members of their community in a scalable and meaningful way. In order to do so, the team plans to hire global ambassadors to run meetups for the community all over the world! Azuki wants to help empower artists as well as educate the community on Web3 and how to stay safe when navigating the many features associated with this emerging iteration of the internet. Furthermore, Azuki has some exciting plans for not just the digital world, but the physical world as well. Members of The Garden will get access to exclusive drops of streetwear, IRL events, collectibles and much more!

The Dream Team

Azuki is made up of several talented individuals with backgrounds in crypto, technology and gaming. In fact, one of the team’s artists is the illustrious steamboy, the Character Art Director of the popular team-based FPS shooter Overwatch . However, the true team behind Azuki is the broader community itself—Azuki is a global initiative of many individuals working together to achieve something truly profound and distinct from other endeavors. The core team consists of:

Apart from Azuki’s dedication to their community, one of my favorite parts of this project is its definitive art style. I mean, just look at it—it’s bloody fantastic, isn’t it!? Take a look at these specimens:

Turning up the heat in the NFT space!

‘Buy the ticket, take the ride’

If you play with fire, you must get burnt…

A Cerebral Mindmap

We’ve covered a fair amount of ground already, but let’s dive into some of the exciting things Azuki has in store for those who decide to contribute! Within its extensive seven part Mindmap, Azuki has items listed including streetwear, partnerships, a DAO, the launch of the $BEAN token, digital drip, developing their metaverse and so on and so forth. Take a look at the full Mindmap below 👇

If you want to find out more about each component within the Mindmap, click here and get exploring!

Totally Sick Stats

Unfortunately the Azuki collection is sold out, but you can still pick up one or more of these fantastic avatars over on the project’s OpenSea page. And now for a cursory look at a couple of pertinent stats:

Please Note: Stats are accurate at the time of writing, but be sure to check the original source for the most current information.

  • Total Items - 9.9K
  • Owners - 4.7K

With its polished comic book-style art and community oriented outlook, Azuki is an NFT and metaverse project that you should definitely take seriously. Be sure to follow them on Twitter and join their Discord so that you receive all the info you need about the project as and when it is released.

And thus we reach the end of yet another unforgettable journey. What are your thoughts on Azuki? Be sure to let us know on our social media pages. If you don’t have a MarketSquare profile yet, make sure you sign up for one so that you’re able to receive all the latest news and check out everything the site has to offer. Oh, and don’t forget to get all your friends and family members to sign up too! Thanks for joining me and stay safe out there crypto fans! Peace out!

Join the MarketSquare Discord and participate in weekly and holiday events when they become available! Make sure you join our growing NFT community so you can stay on top of news, the latest drops, and everything non-fungible.

Reece is a video editor and Blockchain Games researcher at MarketSquare.io. He moonlights as a twitch streamer and can often be found slaying wither skeletons in Minecraft when not hunting for the latest NFTs.
Tags:
NFTs
Discovery of the Day
Metaverse
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